Failed Product Launch? The Truth About Why Nobody Bought

Let me guess…You created something, poured your heart into it, hyped it up, hit launch… and nobody bought it. Now you’re questioning everything. Been there. More than once. A lot of other entrepreneurs have had a failed product launch, even the ones you look up to.

In my main business, I do intuitive readings. I like to switch things up and offer different types of sessions to keep it fun. And trust me, I’ve had moments where I launched a brand new reading I was super excited about, sent the email... and nothing.

One offer that flopped was my First Name Analysis reading. I used numerology to break down what someone's first name says about their personality, strengths, and weaknesses. I thought it was such a cool and unique idea, but my clients weren’t feelin’ it lol. They want to know about love, career, and what’s next in life. That’s what they’re coming to me for.

A failed launch can be discouraging, but it’s never the end of your business.

Even Rihanna’s Fenty perfume flopped before her empire took off.

It’s not a sign to quit.It’s a sign to pivot.

(inserts photo for SEO purposes lol)

💭 Failed Product Launch? Ask Yourself These 5 Key Questions:

Was the offer solving an urgent problem?

People don’t just buy what sounds “cool.” They buy solutions. If your offer didn’t feel like something they needed, they probably kept scrolling.

Example:❌ “Self-Reflection Journal for Creatives”

✅ “The Burnout Recovery Journal: 30 Days to Reset Your Mind & Become Motivated”

Was the messaging clear and emotional?

Confused people don’t buy. If your words didn’t spark emotion or make them feel seen, it likely didn’t land.

Example:❌ “Learn how to create a content strategy”

✅ “Finally feel in control of your content without burnout or being glued to your phone”

Did your audience know exactly what they were getting?

Be specific. Don’t assume they understand the value.

Example:❌ “Includes 20+ pages of mindset exercises”

✅ “You’ll walk away with a weekly mindset routine, goal clarity, and 3 powerful tools to use rewire your mind”

Did you warm them up before launching?

People rarely buy cold. They need to care before they’re ready to buy.

Example:❌ Dropping a product link in one random email

✅ Sharing sneak peeks, behind-the-scenes, a sample page, and the story behind why you created it

Was the price aligned with the perceived value?

Too expensive and people hesitate. Too cheap and they question the quality.

Example:❌ A $97 course with no transformation clearly outlined

✅ A $47 course with results, urgency, and bonuses (like a worksheet, digital planner, or a 5 page eGuide)

🔁 How to Fix It or Relaunch Smarter

Go back to the drawing board.Sometimes it’s as simple as changing the name, refining the description, or making the offer clearer.

✨ Keep it short and direct. Let people know exactly what they’re buying and what result they’ll walk away with.

You can also rework your offer into something smaller or more digestible.

For example:On my main site, I sell a numerology eBook for $17 that teaches people how to do full chart readings. It does great. From that same book, I pulled out the angel number section and turned it into a mini guide. I sold it for $8.88 for a while, and now I offer it free with newsletter sign-ups. Repurposing works.

That failed First Name Analysis, I ended up tweaking it and bundling it into a reading centered around Life Purpose. Everyone wants to know their purpose, so I made that the headline and included the name analysis as a bonus. I sell it now for about $20 and it always does well.

All I did was change the name, improve service, relaunch it at the right time, and boom - sales.

You don’t have to scrap the whole thing.Sometimes you just need a little reframe.

🧘🏽‍♀️ Final Reminder

Do not get discouraged.It happens to all of us!! And your numbers don’t define your worth.

Being an entrepreneur is a journey filled with ups and downs.You can’t let one "failed" launch throw you into a spiral. Take a breath, pivot, get back to your mission, and get to the bag.

A flop doesn’t define your business.What you do next does. It's all about mindset.

💸 Ready to Rebuild with Alignment?

Grab your copy of my eBook Burn the Backup Plan.

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It's a guide to surviving the ups and downs of full-time entrepreneurship.

Let’s get you back on track, aligned, and profitable. You’ve got this.