August of 2022 was the first time I noticed that Instagram wasn’t as beneficial anymore. I’m a data girl, so I’ve always tracked where my website traffic comes from, and the shift was obvious. When that dip first happened, I doubled (actually tripled) down on learning Instagram marketing. I spent a lot of time studying the algorithm, trying to stay visible, trying to make it work. But last year, I finally accepted that Instagram just isn’t reliable for us entrepreneurs anymor